A Radical Rejection of Proprietary Formats

A radical rejection of proprietary formats frees you for the future.

Be a gardener, not an architect.
Plant ideas, let them grow.

---

Proprietary formats are digital concrete.

They lock your thoughts into someone else’s blueprint —
before you even know what you’re trying to create.

---

Plain text is fertile ground.

It grows where it needs to.
You can always transform it — Markdown to PDF, HTML, anything.

---

Your creativity shouldn’t be trapped by someone else’s blueprint.

Design systems that respect your future self.
Portable. Open. Transformable.

---

Sometimes the smartest technical decision is the simplest one.

Plain text. Simple tools. Future-proof freedom.

–